Selected publications
Schembri, S. (2022), "Brand activism: Case illustrations from progressive to regressive," Journal of Resilient Economies, 2, 2.
Schembri, S. (2021), "Cultural positioning and strategic resilience: From local icon to the mainstream market," Journal of Resilient Economies, 1, 1, 1-12.
Schembri, S. and Rampersad-Ammons, J. (2021), “Science identity and Hispanic students in STEM,” Journal of Women and Minorities in Science and Engineering, 27, 5, 1-24.
Schembri, S. (2020), "Food, poverty and health: The lived experience for SNAP recipients," Journal of Social Marketing, 10, 1, 139-152
Ulusoy, E. and Schembri, S. (2018), “Subcultural as learning context: Subcultural music consumption as language, channel, and learning journey,” Consumption, Markets, and Culture, 21, 3, 239-254
Schembri, S. and Ghaddar, S. (2018), "The Affordable Care Act, the Medicaid coverage gap, and Hispanic consumers: A phenomenology of Obamacare," Journal of Consumer Affairs, 52, 1, 138-165
Schembri, S. and Latimer, L. (2016). Online brand communities: constructing and co-constructing brand culture. Journal of Marketing Management, 1-24.
Schembri, S. and Boyle, M. (2012), “Visual ethnography: Achieving rigorous and authentic interpretations,” Journal of Business Research, 66, 1251-1254.
Schembri, S. (2009), “Reframing brand experience: The experimental meaning of Harley-Davidson,” Journal of Business Research, 62, 12, 1299-1310.
Marketing Theory
Schembri, S. and Sandberg, J. (2011), “The experiential meaning of service quality,” Marketing Theory, 11, 2, 165-186.
Schembri, S. (2006), “Rationalizing service logic or understanding services as experience?” Marketing Theory, 6, 381-392.
Schembri, S. and Sandberg, J. (2002), “Service quality and the consumers’ experience: Towards an interpretive approach,” Marketing Theory, 2, 2 189-205.
Schembri, S. and Kristiansen, S. and Merrilees, B. (2010), “Brand consumption and narrative of the self,” Psychology & Marketing, 27, 6, 623-638.
Cooper, H., Schembri, S. and Miller, D. (2010), “Brand-self identity narratives in the James Bond Movies,” Psychology & Marketing, 27, 6, 557-567.
Pride, Ferrell, Schembri, et al. (2020), Marketing Principles (4th edn) Cengage Learning: Melbourne Australia.
Pride, Ferrell, Schembri, et al. (2017), Marketing Principles (3rd edn) Cengage Learning: Melbourne Australia.
Pride, Ferrell, Schembri, et al. (2014), Marketing Principles (2nd edn) Cengage Learning: Melbourne Australia.
Pride, Ferrell, Schembri, et al. (2012), Marketing Principles (1st edn) Cengage Learning: Melbourne Australia.
Fisk University
Nashville, Tenneessee
Professor and Cal Turner Endowed Chair
Chair, Department of Business Administration
2020-present
SKEMA Business School
Raleigh campus, North Carolina
Professor of International Marketing
Head of MSc International Business
2019-2020
Cengage Learning
Author
2009 - Present
Coauthored with Pride and Ferrell, this Marketing Principles textbook has been published across 1st, 2nd, and 3rd editions, with the 4th edition currently underway and due for release late 2020. Targeted to Asia-Pacific, this book is designed as the ideal alternative to mainstream options.
Associate Professor
PhD Program Director
Vackar College of Business and Entrepreneurship
Department of Marketing
Jan 2013 - Aug 2019
Gold coast campus,Queensland AustraliaLecturer (tenured): equivalent to Assistant Professor
Griffith Business School
Department of Marketing
2003 - 2011
The University of Queensland
Brisbane, Queensland Australia
Phd Candidate
1999 - 2005
Qualitative Market Research
- Phenomenology
- Phenomenography
- Ethnography
- Visual ethnography
- Hermeneutics
- Narrative analysis
- Semiotics
Business strategy
- Marketing strategy
- Branding strategy
- Product strategy
- Strategic planning
- Marketing plans
- Market analysis
- Positioning analysis
- Brand evaluation
Ethnography
- Consumer cultural analysis
- Visual ethnography
- Visual analysis
- HOGs Down Under (2009)
- Feeding America: The challenges of SNAP (2015)
Teaching
Undergraduate
- Marketing principles
- Consumer behavior
- Services marketing
- Entrepreneurship
- Healthcare Hospitality
- Business and culture
- International marketing
- Brand strategy
- Marketing strategy
- Strategy
Postgraduate
- Research methods
- Marketing management
- Consumer behavior
- Services strategy
- Brand strategy
- Healthcare marketing
- International marketing strategy
- Marketing and innovation
- Global marketing
PhD Management 1999 – 2005
Thesis title: "Consumer understanding of professional service quality: A study of General Practice medicine"
ABSTRACT
This thesis investigates professional service quality from the consumer’s view, specifically in the context of General Practice (GP) medicine. Using a phenomenographic reseach design that included a combination of observation and interviewing, this work addressed the question of how consumer’s experience of GP service quality. The findings identified three qualitatively different ways of understanding professional service quality: i) GP service quality as being told what to do in a caring manner; ii) GP service quality as being given the opportunity to express issues and concerns; iii) GP service quality as engaging with the doctor in a dialogue. Published papers from this research can be found in the critical marketing journal, Marketing Theory.
BBus (Hons I) Marketing 1998 – 1999
Thesis title: "Ethical frameworks and the medical service encounter"
Certificate in Research Higher supervision 2006
This certification is a qualification designed to ensure recipients are adequately trained to supervise higher degree students such as Masters by Research and PhD students
